Oculus Research is the AR/VR focused research ground which is becoming very crucial in future developments of Facebook and its tech. Now since its such an important aspect of the company, it is getting a new name for itself. Oculus Research will now be called Facebook Reality Lab. Michael Abrash, the Oculus chief scientist at Facebook made this announcement on his personal Facebook Page.
Though the company is only changing the name and nothing else but it marks a further entrenching of AR/VR initiatives once confined to Oculus inside the Facebook org.
On part of the Oculus Research , apart from working on new and latest types of VR hardware the group also focus a lot of its research at the foundational AR/VR software and environment tracking technology. Facebook has integrated the AR camera effects technology of Oculus across Facebook, Instagram and messenger. Perhaps this name change suggests that the advancements of the company in AR/VR is not limited to the purview of Oculus but rather the whole of it.
At the F8 developers conference Facebook announced a new camera team and along with that it announced that they will be tapping into a lot of research to strengthen its work on avatars inside its Spaces virtual reality app.
A leadership shakedown suggest the Oculus and Facebook coming closer organisationally. Brendan Iribe was brought as VP of VR at Facebook inside the Zuckerberg’s inner circle after he previously stepped down to a PC focused VR division with Hugo Barra. Andrew Bosworth was the advertisement executive and became the VP of AR/VR in August but now is leading the company’s consumer hardware efforts.
A spokesperson from Oculus says,
“This new name (Facebook Reality Labs) is reflective of the new role our research and development group plays not only at Oculus, but also across Facebook’s AR/VR organization, which includes Building 8, Camera, and Social VR,”